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Exploring purchasing-reviewing promptness for online shopping

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Affiliation of Author(s):[1]School of Management and Economics,University of Electronic Science and Technology of China,Chengdu,611731,China;

Journal:第十届国际信息管理中国暑期研讨会

Key Words:E-commerce;Online review;Purchasing-reviewing promptness;Aspect mining

Abstract:In this paper,the “purchasing-reviewing” time interval is employed to explore when did customers publish reviews and what are their opinions after shopping online.To that end,an aspect mining method is introduced to discover the reviewed contents,and a theoretical model is proposed to analyze how the customers' reviews formed.In addition,the experiment results with very big data reveal some interesting insights on the formation of massive E-commerce reviews.

Page Number:162-167

Translation or Not:no

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