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- 电子邮箱：qiany@uestc.edu.cn
- 入职时间：2000-07-01
- 所在单位：经济与管理学院
- 学历：博士研究生毕业
- 办公地点：Room C217, SEM Building, Qingshuihe Campus, UESTC
- 性别：女
- 联系方式：qiany@uestc.edu.cn
- 学位：管理学博士学位
- 职称：教授
- 在职信息：在职人员
- 毕业院校：电子科技大学
- 博士生导师
- 曾获荣誉：四川省科技进步奖一等奖，电子科技大学“成电创新教学示范奖”，优秀硕士学位论文指导教师奖。
- 学科：管理科学与工程
The effects of online product reviews on manufacturer's pricing policy
- 点击次数：
- 所属单位：[1] School of Management and Economics, University of Electronic Science and Technology of China, Chengdu, China
- 发表刊物：2012 9th International Conference on Service Systems and Service Management - Proceedings of ICSSSM'12
- 关键字：Electronic commerce - Manufacture - Competition
- 摘要：With the rapid development of e-commerce, online product reviews play an important role in B2C environment. Online product reviews can affect the potential consumers' purchasing decision (demand for a product), which may in turn affect manufacturers' pricing strategies. However, it is still not clearly known how the information contained in online reviews affects a manufacturer's pricing policy. To fill this gap, this paper considers a two-stage pricing problem in which a monopoly manufacturer makes prices for a product. We calculate the optimal pricing equilibrium of the monopoly manufacturer in two stages, and the result shows that manufacturer should adjust his pricing policy according to the actual evaluation of the product quality from the online consumers' reviews. ? 2012 IEEE.
- 文献类型：Conference article (CA)
- 页面范围：557-561
- 是否译文：否