Theme: Seminar (Y. He, G. Wu & M. Yang)

Data-Time: 2024-05-10 (Fri.)/14:30-17:30;

Location: A201, Management Building@UESTC (Qingshuihe);

Content(s):

1. Y. He: The impact of CEO's IT background on firms' digital intensity: evidence based on listed companies; 

2. G. Wu: A Study on Company A's Promotion Strategy of High-Value Durable Goods on Live Streaming Platform; 

3. M. Yang: Digitisation and Optimisation of After-sales Service Processes for High-tech SME Products: The Case of Company K.