Dr. Hua Yuan received his PhD degree in management science & engineering from the Tsinghua University, Beijing, China. He is currently a Professor of Information System Management, Director of the Lab of Advanced E-commerce, at the School of Management & Economics, University of Electronic Science & Technology of China (UESTC).

His research interests are focused on machine learning & business intelligence, information technology management, digitalised markets & industrial (social) computing. His research has been published and presented at a number of computer science and information system conferences and journals. He is a member of AIS/CNAIS and SESC, a director of CNAIS (2015 -), and an executive director of the CNAIS (2017 -).

Dr, Yuan co-chaired the 2014 China Summer Workshop on Information Management (CSWIM 2014).

For more information about EC-lab team, information about EC-lab members, and information about EC courses. 

************************  EC-Lab Next Event (2026-10-23/25)  *************************

Theme: Visiting (SESC@Tianjin)

Data-Time: 2026-10-23/25 (Fri.)/8:00-18:00;

Location:Society Hill Hotels & Conventions;

Content(s):

1. Y. Hua: Board of Directors Meeting;

************************  EC-Lab Last Event (2026-10-18/19)  *************************

Theme: Visiting (CNAIS2026@Hefei)

Data-Time: 2026-10-16/18 (Fri.-Sun.)/8:30-18:00;

Location: Steigenberger Hotels & Resorts;

Content(s):

1. Y. Chen: Identifying Heterogeneous Consumer Decision-Making: An Analytical Framework Based on OT and Discrete Choice;

2. X. Xu: Post-Purchase Duration and Novel Review Generation: The Roles of Evaluation Criteria Shift and Disconfirmation;

***************************  Featured Event(s)  ***************************************

2026-01, H. Yuan et al.@Chengdu: Visiting (IS-workshop@SWJTU-Chengdu);

2026-06, Graduation celebrations@Chengdu: Graduation (Y. Zhang; F. Guo, F. Song; F. Li, J. Li, J. J. Li, M. Ren & X. Liu);

2026-10, Y. Yuan@Beijing: Visiting (Tsinghua-IS Group@Beijing);

2026-10, Y. Chen et al.@Hefai: Visiting (CNAIS2026@Hefei);

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For more  news about the EC-lab team, see Here. 

Detailed information about EC-lab members, and about EC courses.